A look back at the questions, designs and customer moments that shaped our 2022 journal.
A year of clearer diamond knowledge
Throughout 2022 we focused on the questions customers ask most often: why equal carat weights can have different prices, how certificates are read, how jewellery should be cleaned and what outlet really means.
From the screen to Kuyumcukent
Our journal, videos and social channels helped customers prepare before visiting the store. In person, we could then compare stones under magnification, discuss settings and turn general information into a choice suited to the wearer.
Thank you
Every message, appointment and order helped shape the subjects we covered. We closed the year with the same promise with which we began it: explain the product honestly, prepare it carefully and remain available after delivery.
